RateLab

Virtual Assistant Rates: What Should You Charge?

VA rates rise fast with specialization. General admin sits at the low end; specialized VAs (bookkeeping, tech, marketing) charge multiples — position for a niche.

Calculate your exact rate free:

Open the free Rate Calculator →

Typical virtual assistant rates

General admin$15–30/hr
Specialized (bookkeeping/tech)$30–60/hr
Marketing VA$35–75/hr
Monthly package (20 hrs)$600–1,500
Retainer (40 hrs)$1,200–3,000

Ranges are ballpark benchmarks — your real number depends on income goal, expenses and billable hours. Run yours through the calculator.

Pricing tips for a virtual assistant

Specialize — a 'marketing VA' out-earns a 'general VA'.
Offer packages (hours/month) instead of pure hourly.
Raise rates as you take on tools and responsibility.
Account for unbillable admin in your rate.

Charging right — now get paid right

Bonsai handles contracts, invoicing and taxes so freelance VAs actually collect what they quote. Free trial.

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The full rate pack is coming

Benchmark rates across 40 fields + pricing spreadsheet + proposal templates. Use the free calculator above meanwhile.

Coming soon